At Better Than Agency, we thrive on challenging convention especially in categories that deserve thoughtful reinvention. Our latest project with Barely There, a pioneering vaginal mask brand, is a testament to how design and language can empower, not just decorate.
Setting a New Standard for Intimate Care
For too long, wellness packaging in intimate care has been clinical or cliché rarely inviting, often overlooked. Barely There came to us with a vision: destigmatize self-care and offer products that celebrate confidence, comfort, and curiosity. Our mission was to give them a brand and packaging system that women would be proud to display, gift, and talk about.
Packaging That Breaks the Mould
We approached the packaging as modern sculpture:
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Shapes and textures that feel good in the hand & minimal yet memorable.
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Color palette: Clean, soft, uplifting, far from the pharmaceutical norm.
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Detailing and finishes: Playful, tactile, and unmistakably premium.
Our design ensures every Barely There product stands out on the shelf and in daily rituals.
A Naming System That Sparks Connection
Names aren’t just labels; they’re invitations to a new kind of conversation.
For Barely There’s launch, we developed:
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Glow Down: A calming mask for intimate self-care evenings.
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V Bloom: A revitalizing pick-me-up for all-day confidence.
Both names evoke positivity, making the experience personal and empowering instead of clinical.
A Category Ready for Change
From logo and packaging to naming and copy, our work aims to shift the narrative around intimate wellness—making it modern, joyful, and stigma-free.
At Better Than Agency, we believe design is culture. When brands dare to challenge the status quo, we’re here to help them leave a beautiful mark.
Interested in elevating your own product or brand? Let’s create something extraordinary together
